Travel technology company introduces industry’s most precise visitation behavior ever reported–this time in Virginia
NEW YORK, Nov. 12, 2018 /PRNewswire/ — Travel technology company, Arrivalist is turning its data into the most precise visitation awards the industry has ever seen – one state at a time. Today, Arrivalist announced Virginia’s “ArrivaLIST of Most Visited Places” awards, based on actual data from 120 million location-enabled devices, resulting in the industry’s most comprehensive and objective awards to date.
In October 2018, Arrivalist unveiled the first ArrivaLIST in Colorado. This time, Arrivalist partnered with Virginia Tourism Corporation to announce the “Virginia ArrivaLIST of Most Visited Places” awards, highlighting the most 11 visited locations across six categories at the VA1 Tourism Summit. The Virginia recipients of the “ArrivaLIST of Most Visited Places” awards across all categories are as follows:
- Most Visited Amusement Parks: Busch Gardens Williamsburg
- Most Visited Historic Attractions: Colonial Williamsburg
- Most Visited Natural Attractions & Parks: Shenandoah National Park
- Most Visited Resorts & Luxury Lodging: Wintergreen Resort
- Most Visited Large Hotel: Great Wolf Lodge
- Most Visited Zoos & Wildlife Parks: Virginia Aquarium & Marine Science Center
Arrivalist’s technology gives clients bold new insights into traveler visitation patterns including where visitors come from, how long they stay and other places they visit — regardless of whether those users bought tickets online in advance or not. Clients also use the data set to rank their visitation compared to competitors and to measure the impact of their marketing.
“The tourism industry is a powerful economic engine and instant revenue generator for the Commonwealth of Virginia,” said Rita McClenny, president and CEO of Virginia Tourism Corporation. “However, as the travel and tourism industry continues to be extremely competitive, we must equip ourselves with the tools needed to thrive and succeed in an overly-saturated market. Partnering with Arrivalist means we are able to step into a new era of tourism, transforming the way we look at data, trends, and marketing strategies. Having these tools helps us to continue to market the Commonwealth as a premier travel destination, demonstrating to travelers from all over the world why Virginia is for Lovers.”
Arrivalist’s technology is paving a way for more accurate and insightful information that can be used to make informed choices regarding tourism across the globe. The company’s methodology measures visitors traveling more than 50 miles to a given location, removing the bias of residential traffic. Additionally, Arrivalist only captures unique visitors at each attraction once per trip, allowing the company to offer clients the most precise visitation behavior.
“The ArrivaLIST data is just a snapshot of our capabilities, but it provides a sharp contrast to traditional travel advice like Bucket Lists, ‘Must See’ guidance and Top 10 lists, which are all based on people’s opinions,” said Cree Lawson, CEO of Arrivalist. “We’re delighted that the state of Virginia is using this data to recognize and celebrate the people and places that attract travelers to Virginia.”
Virginia is just the second state presented with an ArrivaLIST award. Arrivalist plans to unroll these awards state-by-state with the vision to create unbiased, accurate, and objective travel guides for consumers, destinations, hotels, resorts and attractions across the country.
Arrivalist is the next-generation Visitation Intelligence company that empowers marketers with a new suite of measurements to evaluate the lifetime value of a visitor. The company’s patent-pending technology is used by over 130 location marketers around the world. The company analyzes the changing locations of computing devices to provide marketers with unique business intelligence about how consumers interact with the locations they market and how their media attracts visitors. Visit www.arrivalist.com to learn more.
About Virginia Tourism Corporation
The Virginia Tourism Corporation is the state agency responsible for marketing Virginia to visitors and promoting the Virginia is for Lovers brand, which will celebrate 50 years in 2019. Tourism is an instant revenue generator in Virginia. Last year, visitors spent $25 billion, which supported 232,000 jobs and contributed $1.73 billion in state and local taxes. For more information and to plan your next vacation in Virginia, please visit www.virginia.org.